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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan Dave Peterson
Ebook Free Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan Dave Peterson
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Review
“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” (Marc Benioff, Chairman and CEO, Salesforce)“Play Bigger is the new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.” (Jim Goetz, Partner, Sequoia Capital)“Business leaders of the future need to create movements with passionate employees and fans that change the world’s point of view, not just companies with employees that sell products. Play Bigger shows how category design is the roadmap for making this happen.” (Mike Maples, Founding Partner, Floodgate)“Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams and even athletes.” (John Bertrand, Americas Cup winner, Olympic medalist)“Category design is a principle that every successful entrepreneur has intuitively embraced. Now it is outlined here in Play Bigger for all business executives to learn and apply. An absolute must read for every person interested in the secret sauce found in Silicon Valley.” (Ann Miura-Ko, Lecturer, Stanford University and Co-founder Floodgate Fund)“Play Bigger shows why it’s so important to build category kings and what it takes to succeed in this new discipline of category design. This is must read book for all brand marketers, VC’s, and board of directors who want to take market creation into their own hands” (R "Ray" Wang, Principal Analyst & Founder, Constellation Research, Inc. Author Disrupting Digital Business)“This important work should be available to everyone thinking of pursuing a business career.” (Library Journal)“This is a very special book, and it will make a huge difference to businesses trying to understand how they can succeed initially and for the long term. Play Bigger ranks up there with Christensen’s “Innovators Dilemma” and Moore’s “Crossing The Chasm” as the three must-have books to succeed.” (Kathleen Goolsby, Managing Editor, SandHill.com)“a new spin on the ‘something from nothing concept’ … Aimed at entrepreneurs, this book has practical advice for anyone in business.” (Booklist)
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From the Author
Too many innovations fail to find theirplace in the world. They never achieve company/category fit. We want to helpfix that. This book is more than a book. It's a mission. Thegoal is to incite a new global business dialogue about categories. Over years we discovered a connection, basedon data science, research and experience between the way markets work, brainscience, and the intuitive approaches used by the most successful entrepreneurialinnovators. It's the culmination of our life's work. And it's called categorydesign.Category design is a new, management discipline that increases the odds of winning by teaching business leaders how to build a product, company and category at the same time. -A category designer is anyone who chooses not tocompete in an existing market and create their own.-A category designer is anyone who hasre-imagined an existing market and made it their own.-A category designer is anyone who has tried tointroduce the world to a new way of thinking, living, learning or working.
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Product details
Hardcover: 272 pages
Publisher: HarperBusiness (June 14, 2016)
Language: English
ISBN-10: 0062407619
ISBN-13: 978-0062407610
Product Dimensions:
6 x 0.9 x 9 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
105 customer reviews
Amazon Best Sellers Rank:
#21,473 in Books (See Top 100 in Books)
It's a rare book that offers such practical direction for business AND life in such a down-to-earth and valuable way. This one does so.More than a mere collection of case studies, the recurrent themes of thinking different and solving problems that this team of authors has created makes PLAY BIGGER a rare inner peek at what it takes for success and market domination, showing up as a roadmap for both life AND business. As a middle aged male facing numerous transitions and having been ushered into the world of entrepreneurialism by the elimination of my corporate job, I have to think different to survive and thrive for this next chapter of my life. This little black book offers a myriad of examples to do it. There are nuggets and gemstones spread amid all the chapters, concepts that are as applicable on a personal level as they are at a corporate level. Ways to redefine myself and my business come through in their narrative of successes and failures, showing how operate with a new and larger vision, not only for myself but for my loved ones, friends and peers. Throughout the pages I found myself making mental notes about this playbook of how I can PLAY BIGGER, both personally, as well as professionally, and has me thinking of ways I can create a 'category king' opportunity not only with my own talents, but teaming up with the exceptional talents of people I meet along the way. This team of savvy Silicon Valley stewards have put together a game plan for success as well as a blueprint for a new and different way of thinking. It is a lens that I will peering through from now on, and will be a resource for me on many different levels during this new season in my life. Very grateful to have been shown the way by a very dynamic group of individuals. That, and they're funny as hell! Think big, play bigger!
This book plays to the entrepreneurs desire for fame fortune and IPO’s, and aim to be “category Kings†AKA first mover by inventing new language and taxonomy to describe your business. This is ironic because the authors use their own tactic to rename the timeless tactic of Positioning and following through.The Good: Taking time to strategically position your business and reconcile it with your market is a regular exercise of a smart business owner. Their process for this is sound but they try to rebrand it as something unique.The Bad: A majority of the book is meta analysis and reference to other much better books like Theil’s 0 to 1 or the timeless classic Positioning. Go buy and read those books instead. The read itself is full of way too many generic success stories, most you’re familiar with, and then pandering to advertise the authors’ consulting process.The Ugly Truth: A few problems the author doesn’t mention. Being a first mover or category king, you are 4x more likely to go out of business, and even if you survive, you’re statistically bound to make less of a profit then the competitors who come to unseat you. Looking at all the successful category creators gives you a false sense of risks and negatives of being a first mover.
Not sure I would give any biz book 5 stars, but I read about 3-4 a year and this is one of the best in recent years - in part as the playbook for category domination is well-timed for my business. The thesis is well-founded - a few companies (1-3) take almost all the spoils from new categories. for example in marketing automation software, here's the rundown for value creation for the companies that launched in last 10 years: Marketo $1.8B, Eloqua $850M, Pardot $80M and the rest....? Or file management: Box, Dropbox, that company that renamed itself...and ??? You get the point.Would like to have read more and less obvious case studies - google, amazon, salesforce etc are all so unique in the scale of their success and category domination. would like to have heard more about companies that jumped into the #1 slot in categories that had 3-8 competitors early on - and how they used their own category "lightning strikes" to turn the category into a 1 or 2 horse race.Advice on how to do category design in a big company or for own personal life seemed a little thin - but the core of the book is aimed at entrepreneurs and provides the playbook and advice to go after a category and win. So if you think your company has potential, buy this book. I just bought ten more for my mgt team and other CEO friends.
Although I read this book in 2019 I wish I read it 10 or 20 years ago. I’m sure that the message and execution ideas would be just as relevant in 2029 as well.The take home messages is to “be different not betterâ€. I found this valuable as I was recently struggling on how to reinvent my career, and myself for that matter.The book takes you through a whirlwind yet very personal tour of both the startup and corporate world of how to establish your business as a category king who dominates a new market category—one that you become the control point for because you are the one to have defined the problem. You are also the one to frame the problem so succinctly that people could only see you as the solution to that problem.This book will probably be the best investment I make this year and I’m looking forward to looking back on my results in 2020.Don’t think about buying this book. Just buy it. Of the dozens of book reviews I’ve left this is the one that I will most remember. This is the only book to provoke that emotional response that will get me off my butt and get shit done.
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